Hi, I'm George, a Digital Marketing specialist with a focus on SEO and Content. I love all things digital - you'll find my writing about marketing, leadership, digital culture or anything in between!
In the world of modern app development, React and React Native have gained significant popularity. Both frameworks are associated with JavaScript and offer unique advantages. However, it’s essential to understand their differences to make informed decisions about their usage. In this article, we’ll explore the disparities between React and React Native, shedding light on their…
As the digital age evolves and more businesses flock to the online arena, the importance of having a strong online presence is at an all-time high. Search Engine Optimization (SEO) has become a crucial aspect of any successful online business strategy. SEO is the process of optimizing your website and its content to rank higher…
Artificial Intelligence (AI) has been making waves in recent years and has drastically disrupted the way we live and work. Its impact on the software development industry has been nothing short of revolutionary and has got us rethinking the ways we work. With AI, software development has become faster, more efficient and more intelligent. In…
The “drawing over other apps” permission If you are developing in React Native, chances are you have seen the following screen: It’s a screen that appears when users/developers execute their app for the first time in a device/emulator where the built application asks for permission. Permission to be able to “draw over other apps”. When…
Looking for predictions with regards to growth opportunities for marketing in 2021 and beyond? The obvious answer would have to be AI, ML and AR, but I think we can all consider these mainstream trends by now. They have already been successfully embedded themselves in today’s market reality and marketers (and brands alike) are trying…
Mobile app usability testing: what it is and why it’s important Have you ever spent a considerable amount of time and effort on a specific task and created something that you feel attached to it? I think we can safely admit that it has happened to all of us quite a few times in our…
Small and large business owners alike, startups and entrepreneurs can all face the same questions at some point – “Do I need a mobile app for my business?”, “is it worthwhile?”, “Does it makes sense from a strategic perspective?”, “Will it help us increase revenue, onboard and convert new customers?” — to this end we prepared a rundown on how to build…
Why your e-commerce & retail business needs a mobile app E-commerce websites have been met with tremendous success in the last decade and lately, due to the Coronavirus developments, demand for online shopping has skyrocketed to new levels, rendering a retail business without an online presence completely irrelevant. Why mobile apps are critical for e-commerce stores Studies have shown that nearly 90% of prospect customers use…
Coronavirus Pandemic: Why Technology Matters More than Ever Today Even before the coronavirus pandemic struck, remote working was accelerating in most business hubs, but the next few months will be key to how things develop in the future and how the ways we work are shaped for the future. The accelerating factors are pretty obvious;…
As Coronavirus has entered the scene and countries and companies are escalating safety and prevention measures to finally control the spread, remote working has been put in the spotlight once again, and now it matters more than ever. As we enter a new decade, we can take a moment to consider the trends that changed…