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Category Archives: Marketing

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seo basics beginners guide

Introduction to SEO: A Beginner’s Guide

Blog, MarketingBy George KarboulonisFebruary 4, 2023Leave a comment

As the digital age evolves and more businesses flock to the online arena, the importance of having a strong online presence is at an all-time high. Search Engine Optimization (SEO) has become a crucial aspect of any successful online business strategy. SEO is the process of optimizing your website and its content to rank higher…

flywheel marketing funnel

The Flywheel Marketing Funnel: Looking Beyond 2021

Blog, MarketingBy George KarboulonisFebruary 17, 2021Leave a comment

Looking for predictions with regards to growth opportunities for marketing in 2021 and beyond? The obvious answer would have to be AI, ML and AR, but I think we can all consider these mainstream trends by now. They have already been successfully embedded themselves in today’s market reality and marketers (and brands alike) are trying…

how to build an app how much it costs

How to Build a Mobile App and How Much Does it Cost?

Blog, MarketingBy George KarboulonisSeptember 6, 20206 Comments

Small and large business owners alike, startups and entrepreneurs can all face the same questions at some point – “Do I need a mobile app for my business?”, “is it worthwhile?”, “Does it makes sense from a strategic perspective?”, “Will it help us increase revenue, onboard and convert new customers?” — to this end we prepared a rundown on how to build…

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